Business in Africa – a one-day Online-Workshop

30/11/2022, 9am-5pm , online-workshop

The pandemic is accelerating the digital transformation in African countries. Get ready to be part of it. Learn about new business models and agile methods.

How to access new markets with new business models and agile methods

Kenya, Tanzania, Rwanda, Senegal and at least a dozen other African countries offer great opportunities for innovative European companies. Here they can apply their know-how, solve local problems innovatively and massively expand their own business activities.

Increasing purchasing power is turning a huge need into a dynamically growing demand. New markets are emerging in almost all areas of daily life.

Today, 300 to 400 million Africans belong to the middle class. By 2030, there will be 800 million to one billion.

On the African continent, digital transformation is taking a slightly different form. A leapfrogging of old technologies (fixed-line telephony, bank branch networks, central electricity grids) is giving rise to new things.

With new business models and agile methods, European companies can also be part of it.

Why this workshop?

To get quick and profound insights into doing business with African countries

After this workshop, you will have …

  • … got to know successful approaches on how to enter African markets,
  • … dealt with new business models that refer to specific situations in African countries,
  • … thought through and discussed some of the most important success factors in the implementation,
  • … become aware of the biggest obstacles to success,
  • … have learned to understand that effective communication is a prerequisite for success on the African continent, and
  • … got to know some important practical case studies.

In addition, you have examined and rethought the background of the social and economic changes in African countries.

For whom is this workshop?

  • entrepreneurs and executives who are interested in Africa
  • Entrepreneurial people who are considering doing business in an African country
  • executives of institutions that work with African organizations
  • startups who want to expand into African markets
Business in Africa


Session one New Chances in New Markets
Africa is not Africa. There are huge differences between countries – an overview. An increasing middle class and a still-growing population are an anchor for business activities. With huge new business opportunities for European companies.
Session twoDistinctive Features of African Markets
In almost all areas of daily life, increasing purchasing power turns a huge need into a dynamically growing demand. Indirect communication, a different value system, different wage and price levels, different infrastructures and value chains, less legal certainty. How to deal with it?
Session threeAfrica – Stereotypes and Reality
What should you take care of when doing business in African countries? What do you have to consider, when working for public institutions? Communication that considers cultural aspects as a key to success.
Session fourSetting up Business Models differently
Functioning business models for African markets. What do you have to take care of? How can agile methods support your endeavours? Three practical examples and the most important success factors.  How to set up a successful strategy for Africa.

Experts and Facilitators

Hans Stoisser

Management expert with long time experiences in Europe, Brazil and also in South Africa, Zimbabwe, Kenya, Rwanda, Ethiopia, Mozambique and other African countries. His book “Kesho Business – Why Africa needs to become the pioneer market of the European economy” ​​shows the vital, dynamic and economically well-developing Africa and the opportunities it offers for European companies.

Andrea Steffal

She worked five years as director for administration and finances in a regional hospital in Gabon for the company Vamed Management & Service. Today she is the owner of Diboty Consulting, a company that prepares expats for their assignments in Sub-Saharan Africa.


Wednesday, November 30, 2022, 2022, 9 am-5 pm


This is an online-workshop.

Workshop fee:

EUR 590 + 20% VAT
EUR 450 + 20% VAT when registering before October 21, 2022

What other people say

I had little prior knowledge of Africa, now I feel like an expert on the subject”

Patrik Inzinger, CEO und Gründer, appointmed

Very interactive, very good group. Really great for me”

Caldentey-Pozo, Abteilungsleiterin, Advanced Technologies Austria

The workshop provided me with many interesting inputs and examples of how business relationships between European companies and African countries can be successful and how they can be profitable for both sides. Looking forward continueing”

Dr. Martina Kainz, General Secretary

For further questions:

Hans Stoisser, +43 676 9200200

Some context: